When I started on the Internet I had no idea how important keyword research was. I had no idea that I needed to have keywords in my article and blog post titles. I didn't realize that my articles and blog posts should be keyword rich. I had no idea what a title tag was much less how importnant it was to include keywords in my title tags.
Keywords are probably the most important single aspect of internet marketing yet they seem like the sort of thing that some techno geek should be concerned with not a coach. Start working on getting familiar with your best keywords and Google's Keyword Research Tool so you can out smart your competition.
Transition Coaching
Keyword research should be the first thing that you do when you are starting your internet business. Your keywords should be considered when choosing a domain name, business name, and almost every other aspect of your internet business.
Become a Spy
Take a look at the keyword Meta tags your competitors are using. I know that sound technical and difficult but it is very easy to do. Just go to your competitor's site and right click, scroll down until you see "view source" and when you click that it will reveal the "underside" of your competitor's website. Here you can see the details and at the top of the page you will find the Meta keyword tags.
There is a list of every keyword your competitor is using right on their webpage for you to see. It is a little sneaky but it is a common form of research if you are savvy to its existence. Now you are aware so use the tool to find the best keywords.
You should be able to gather a sizable keyword list by combining these brainstorming and research methods. Now that you have a list the next step is to determine how many people are searching for these keywords and phrases then narrow your list to the most sought after keywords that will bring the most traffic to your site.
Include keywords that are broad and narrow to do your research. For example, if you were researching coaching you could use a broad keyword such as life coaching or business coaching. A narrower keyword would be life coaching for women or life transition coaching.
The goal is to choose a keyword that is popular but not so widely searched that you will find too many people who do not fit your specific target coaching niche.
Finding the right keywords is an art and you will have to test different keywords to determine how effective each one is for your particular product, service and business. Keywords research is also an ongoing proposition because internet marketing is dynamic and things are constantly changing.
Get Coaching Clients - Uncover the Best Keywords For Your Coaching Business