Dr. Towanna Freeman interviews motivation coach Early Jackson. He shares with her, "Once we identify the shame we can overcome the pain". website: blacklifecoachesnetwork.com
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It doesn't matter whether you run your own business, are an employee or job seeker, if you market yourself well, you will achieve success. Marketing is about finding your unique abilities and being able to communicate these to others effectively.
You may have heard of the saying "people buy people", so take the opportunity to let people know why they should promote you, employ you or buy from you. Here are my tips to market yourself effectively:
1. Write down a list of your strengths and skills and use these as selling points when you meet new people. What is unique about you? What sets you apart from anyone else? How can you make sure you market yourself at every opportunity?
2. Develop a succinct message that you can share with others that takes about 10-20 seconds to deliver. In business, this is known as an elevator speech - who you are and what you can do for others. Design and practice your message.
3. Remember that every time you communicate, this is the opportunity to make an impact. Make sure that anything you put in writing, such as a letter or CV is clear, concise and easy to read. And remember to include the strengths you have identified above.
4. You also communicate by what you wear and whether it is appropriate for the occasion. You may wish to research the dress code and give yourself plenty of time to decide what to wear. Choose your outfit wisely with the appropriate accessories, and remember to clean your shoes!
5. Make a great first impression. People tend to make a first impression of you within the first few minutes of meeting you. When you meet new people, use appropriate eye contact, a firm handshake, and smile!
6. Preparation is key. Whether you are going to a networking event or a job interview, it is important to prepare in advance. Plan the journey before you leave, know who you are going to meet and plan what you are going to say.
What do you do to market yourself effectively? Let me know - email me today!
How to Market Yourself EffectivelyI recently asked a client to describe his multi-faceted role, to which he replied, 'I don't really define myself in any particular way. I suppose I'm the department manager'.
This statement was quite profound as it expressed at the highest level all the reasons why he was finding it so difficult to make some important life and career decisions, and why he was uncomfortable in his current role. He was also under some pressure from his CEO to provide his team with leadership. The conversation offered an insight to the key constructs of his thinking that were keeping him from deciding about his career. I thought - 'could this be a tipping point for change?' And I began to challenge the underlying beliefs and values with some searching questions as follows:
'So if you don't define you, who does?'
'In what way have you been defining yourself?
'How do you define yourself in a non-particular way?'
'Do you have one definition, or are there others?'
The responses to these questions over the next hour or so explored many angles of 'being defined' and 'being non-defined' for example:
'Who has been doing the defining?'
'Do you let anyone define you, or is that task given to someone special in your life?'
'What would the consequences be of being defined in that way?'
'What would it be like to be non-defined?'
In a professional context people you meet at work will be defining you in their own terms as to whether they see you as someone who is able or unable to influence others, does or doesn't have ideas, does or doesn't get things done, is decisive or uncertain, is hard-working or lazy, etc. We have all met the person who thinks he's the best thing since sliced bead but whose actions are inconsistent.
There are various ways you can be defined. At one level there's the way you feel about yourself and the sense of definition this gives you. At another level there are the things that you do that others will observe and use to define you. Then there are job descriptions, personality profilers, professions, parents, siblings, bosses, colleagues that all have an input to defining the person you are. The ego also has a role to play here - even if it's in defining what you're not.
So in order to have a fulfilling role to play in society at large, and in the world of work; and to provide others with leadership, does it help to be defined? And at what level of detail need your definition be? The more detailed definitions are likely to limit life experiences, as they will clearly define which activities to engage in and which to avoid. At a more global level you may decide to have a life signature that describes you and what you do in general terms, but leaves you with many options for discovery. What if you like the way you are defined but you are unhappy with the results you are getting?
When considering any definition it pays to recognise where extreme thinking patterns may be acting against you. The first is called the 'Sameness' pattern that will want to keep you exactly as you are. All attempts to even entertain the idea that you could be defined differently will create stress. Then there's the killer 'Options' pattern that will allow you to be defined only if you leave open the option to revert the decision, modify it, or change it for a new one anytime you feel like it.
So how do you feel about, think of, or see your own definition? Which of the following statements, if any, appeal to you the most?
I want to be remembered by...
I want to be remembered as...
I want to be remembered for...
I want to be remembered.
I don't want to be remembered...
Self-awareness is a great place to start if you are looking to change your definition, even slightly. Some people seek new definitions to support their performance in a new work role or promotion. Others are seeking to improve their results, or be more confident. Some people are just uneasy with their work situation or their life as a whole and want something better.
Perhaps the first step could be a definition of the more desired self, then a definition of the current self. The next step would be to find a way to bridge the gap and make the transition. Then you will have learned how to make transitions.
I once coached a manager who defined his stress filled day as 'It's like I'm a traffic cop, directing maniacal drivers and trying to stop them crashing into one another'. Some time later he decided his new definition was more likely to get him results and would be far less stressfull, 'a dance teacher, helping people to keep in step with the music'.
How Do You Define Yourself?What is it about reaching the age of fifty that is like a life switch being flipped on? All around us, people are hitting this momentous milestone. Suddenly, a new hunger is generated within, almost like an uncontrollable hankering for a piece of chocolate. But this craving is not quickly or easily satisfied with a sweet because this yearning comes from deep within hearts and souls of boomers seeking purpose and fulfillment in the second half of their lives.
For most, fifty connotes somewhat of a halfway mark. But with longevity and quality of life continuing to increase, more and more people will be living until their 100th year. Recognizing that statistically many of us are likely to be living well into our eighth decade, we have almost as many years ahead of us as behind us. Yet most of us march through the first fifty years somewhat detached from our inner passion and purpose. These two P's have always been there, waiting quietly, patiently for the right moment, waiting for the life switch to be flipped on. As we approach this life juncture, what we will do with this next half becomes a foggy but nagging question for many.
How many of us selected our careers or made personal life choices based on what we considered practical, socially acceptable, or because we thought the money would be good? How many of us feel passionate about what we are doing because it lights us up and allows us to feel truly fulfilled? Statistics indicate that over 80% of the population is unhappy with their job, career, or family life! Perhaps this is because the process of selecting a life path is often chosen in college or early in our twenties when we haven't fully explored who we are or what we love. We made "logical," "safe" career decisions. We made socially acceptable personal decisions as well. And once we put ourselves on these paths, we rarely, if ever, veered away. We found change too risky.
How did we make these choices anyway? Many of us analyzed all the pros and cons, and then arrived at the most logical decision. Occasionally, we got input from a well-meaning friend, a sufficiently fearful or negative person who "plays it safe." Sound familiar? Those who did select a life path based on awareness of self-purpose and passion are probably members of a single-digit percentile population base.
It has been found that most of us stopped allowing ourselves to have life dreams by the age of ten.
As early as age ten, societal expectations put us in figurative strait jackets, and we became logic machines. Some of us may allow ourselves to think about our dreams. Most of us, though, have been conditioned to think, "I could never do that," or "Who am I to do that?" A common self-sabotaging statement among boomers is, "I'm too old to try something new," or "I'm not good enough." Or "It's too risky."
There is a huge misconception about what reinventing oneself is all about. Personal reinvention is not about change. It is about living life from the place of who you truly are - your most authentic inner self. Not what the world expects you to be, not what you think you should be, but whom you know you are inside of you. For many, the ability to know who we truly are has been lost. We need some assistance in accessing this insight. But what kind of assistance?
The movie, The Wizard of Oz, holds some important clues. Remember the Cowardly Lion? He desperately wanted the Wizard to give him courage. When he finally found the Wizard, he learned that he had courage all the time. And so do we. The Wizard of Oz is a perfect parable because Dorothy and her friends formed one of the most famous non-sports teams ever. Together, they helped each member arrive in Oz and realize his individual dream. Separately, not one of them would have accomplished their goal.
And how about geese? We know that geese fly in formation. We know there is a lead bird. People think the lead goose leads and all of the other birds follow. Here is the real story. The lead goose actually draws power from the flock. The flock honks to support, inspire, and motivate the lead goose to fly faster. And then, when the lead goose flies faster, they all keep up with him. But the lead goose could not fly as fast without the flock as with it. And, if any goose is injured or sick during the flight, and needs to stop, two members of the flock will land with the injured goose. They will not leave him but will care for him until he is either healed or dead. Then, and only then, will they resume flight.
Perhaps you find it strange that I am writing about geese and The Wizard of Oz in an article about reinventing yourself. As a coach assisting many people from diverse backgrounds through their life transitions, I have found that the potential for reinventing oneself is vastly enhanced by the experience of doing this with others. When people transition together, they move forward more easily, more enjoyably, and with a greater sense of fulfillment. Teams become communities where members empower each other to reinvent themselves and live into new possibilities.
We are living in a time when millions and millions of Americans are reaching an age when they are reevaluating what's next for them. The Baby Boomers have had the greatest impact on every major marketing trend since the 40's: Gerber Baby Foods, Mattel Toys, The Mustang, then the Minivan, and even the Wonderbra. And now, they are leaving the traditional work force in droves asking themselves "What's next for me?" And they are mystified.
If you are not living your life on purpose, I encourage you to flip your life switch on and reinvent yourself. At times, the process is challenging. At times it is exciting. At times it is downright uncomfortable. On the other side of this discomfort is the opportunity for immeasurable joy and vitality.
I have a friend whom I love calling on the phone particularly because I get to hear her voice mail message: "Have a great day, and just remember, life is not a dress rehearsal."
(c) 2007, All rights reserved, Nancy Fox, Fox Coaching Associates
Reinventing Yourself After 50When job seekers receive the "thank you for your interest" letter, call or email after the interview - the reason may be that the candidate did not fully articulate his or her value proposition. This means, the candidate was lumped in with the "also-rans" and not identified as the "must-have."
One of the best ways to "differentiate" yourself and showcase your value proposition is to come to the interview with a well-researched 100 Day Plan. During the course of the interview, you can demonstrate your knowledge of the organization and its needs by telling the story of how you will approach the role.
The elements of preparing a 100 Day Plan that you need to consider are as follows:
Which key stakeholders do you need to meet?
Which key team members do you need to shadow?
What processes, procedures or programs do you need to assess?
Which internal or external clients or customers do you need to meet?
What competitors do you need to research?
What best practices do you need to discuss during the interview?
Putting yourself in the role as part of your preparation makes you think deeply about the organization, the position requirements, competitors, customer service problems, sales/marketing strategies, etc. Regardless of your discipline, by telling your story in the form of a 100 Day Plan, you will portray the qualities and competencies the employer is seeking. This strategy also makes you "own" the role and boosts your confidence.
The next time you interview for a professional or leadership role, remember to develop a 100 Day Plan.
Selling Yourself - Come to the Interview With a 100 Day Plan"Adversity introduces a man to himself".
Have you ever felt like you fell into a hole and couldn't dig your way out? Did you bury yourself with pity or question your ability to come out on top? I remember eleven years ago being buried in distress after being laid off. I was knee-deep in debt and struggling to stay in graduate school. And subsequently, I faced a physical challenge that was about to alter my life. I perceived this as a dismal future for myself. I was at the lowest point in my life and too ashamed to let anyone know what was happening to me. I buried myself day after day in fear, doubt, hopeless and despair. One day I decided that I had had enough; I began shoveling my way out of the pit.
Here's how I began to dig myself out.
Focused On The Positive
I needed to find a way to shift my focus off of my problems so I turned to journalling. Every morning when I woke up I found something to be thankful for. I countered every negative aspect of my situation with a more positive one. I once wrote about how thankful I was that I didn't have to go to a job that I hated anymore. That didn't stop the bills from coming, but it changed my attitude. I was able to shift my focus on to what I really wanted and how I was going to get it. There was no more time for pessimism. I had work to do.
Defied The Odds
I challenged myself to take a risk and not work a full-time job. I went to school full-time and waited for a job in my field of study. I had no money saved, but faith the size of a mustard seed. I buried defeat and tirelessly dug in with all I had. My circumstances eventually changed and my loss imminently became my gain. I finished graduate school, I didn't lose my home or car, my health was restored and I got my dream job. I was on my way to fulfilling my purpose.
No More Excuses
I had plenty of reasons for why I should give up on my dream. But, I couldn't find a good one. I knew those excuses could someday come back to haunt me. And I didn't want to live with any regrets. Excuses can be an easy way out, but deep down you know you are denying yourself the chance to see what you are capable of achieving.
Life is going to shovel dirt on you, all kinds of dirt. But each trouble can be a stepping stone. What happens to you isn't nearly as important as how you react to it. You can get out of the deepest pits just by not giving up!
Shake it off, and dig yourself out!